The commonly referred to booth babe (also known as a “woman”) is hired solely to wear skimpy clothing with a game or company’s logo and take photographs with attendees (who does that, by the way?). Typically, they are not well versed in the product they are hired to represent.
It seemed like a good time to check in with the Entertainment Software Association, who manages E3.
Despite some of the recent heated conversation, there are no plans to shift E3 policies.
"Exhibitors determine for themselves what is the best representation for their companies. Models are welcome if companies would like to have them, but that’s an individual exhibitor decision,” said ESA VP of media relations and event management Dan Hewitt in an emailed statement to me yesterday.
Ghost Recon Commander designer Brenda Brathwaite sparked a vocal debate on Twitter over booth babes before she headed to the E3 show floor last Thursday.
“I dread heading off to work at E3 today,” she said. “The show is a constant assault on the female self esteem no matter which direction I look. I am in good shape, yet it is impossible not to compare. I feel uncomfortable. It is as if I walked into a strip club w/o intending to. These are the policies of @e3expo and @RichatESA. I feel uncomfortable in an industry I helped found.”
This is a very, very good article that describes a lot of the despair I experience at E3 every year. As Patrick just told me, “just don’t read the comments.”